Friday, 2 May 2014
Thursday, 1 May 2014
Evaluation Question 4
How did you use media technologies in the construction and
research, planning and evaluation notes?
The first thing we had to do was create individual blogs on
Blogger to allow us to post any work that we did towards our final products,
from research and planning all the way up to the actual creation of the
product. Blogger was a very useful tool to have as not only was it a way to
submit our work but it was also a way to easily share information between each
member instead of having to email each other all the work that we had done we
could easily just take it off of the blog and repost it onto our own.
During the research and planning part of the course I had to
use Youtube as a way to not only explore how other music videos look and work
but I also used it to upload a lip-syncing task. From Youtube, I looked for
other music videos of the same genre and could easily pause and print screen to
evaluate different parts of a video. It was also a very easy application to use
when you are uploading a video to your blog to use as you can either use the
embed code which is directly underneath the video or you could search for a
video on Blogger itself which will then add it to the post.
Slideshare and Prezi were two of the most important tools
throughout the entire course, using them to upload different pieces of work and
create a whole new presentation which the user can interact with. These two
programs have been used all the way from research and planning where I created
a Prezi to create a presentation on the history of music videos, right the way
up to using Slideshare to upload an evaluation question.
Photoshop was a program that was a vital to the creation of
the two ancillary products of a website and a digipak. The digipak was created
and edited on Photoshop, using it to edit the pictures we had and add text and
any other images on top to create a realistic, professional looking digipak. On
the website, there is a logo in the banner that was created on Photoshop
entirely, I used a font to create the ‘s’ and ‘h’ and then used a paint brush
tool to round off the ‘s’ and blend it into the ‘h' and then I had to edit this
picture and get it from a square to a circle big enough to fit the banner.
Final Cut was used to edit our video, we had to upload the
footage that we had taken and then cut it, add transitions and construct a
whole video that would be in time with the song. Different framing, cropping
and tools were used to create a text which was nothing like the original
unedited footage, giving it meaning and something our target audience could
relate to.
Evaluation Question 3
What have
you learned from your audience feedback?
In all three of our media products, feedback has been vital
in the construction of them. We gathered feedback on all of our products from a
number of different people, some of which were our target audience and some of
which weren’t. We gathered this information in a number of different ways
including questionnaires, on the spot feedback and websites such as Facebook on
twitter.
Feedback for the video was much more regular than the other two, beginning with
research on what the audience would like to see in the video, from which we
gathered that they wanted a mainly performance based video but narrative was
still important. Once we found out what the audience wanted to see from our
video we created a draft version and got feedback for this and all subsequent
version, where we were told that some shots were too dark, some performance out
of sync and that we needed to get rid of the green screen background and
replace it with something else.
The digipak also required quite a lot of audience feedback
throughout the entire course of creating it. We followed the codes and
conventions initially to create a first draft, and got feedback for each part
of the digipak one by one. Starting with the pictures that we were to use for our
front and back covers, we internally decided on two out of five pictures, one
of which was ruled out for not being very clear and difficult to actually see
what it was. Carrying on with the front cover, from the feedback we gathered we
decided to have the name of it offset rather than in the dead centre of the
picture, the font was too curly, and it should all be one word but each word a
different colour and got feedback on which colours we should use. We then
proceeded to get feedback for the back cover, which was much straighter forward
since we had established a font the feedback that we received was that we
should change the font colour and add more smalltext. The final feedback that
we received was for the CD, where we were advised to have the logo curved and
for a black CD with white text instead of a white CD with black text.
The website was much more straight forward with our feedback
as the conventions of a typical alternative rock website were a very good
guideline to making an effective website. Some feedback that we did receive
though was that we should make the text more convincing as if it was a real
band and to change the logo that was in the banner to go with the colour theme.
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