Friday 27 September 2013

Market Research Analysis (Music Video)

This is the video for Boston by Moose Blood. It is an entirely performance video, with no narrative. Whilst I think that it is a good performance video, with a lot of good shots and a good setting, it is very boring to watch. If you are only watching a band, the video just seems like it drags and you stop paying attention to the video so much. This is a view shared by most people that have watched this video, so it is important not to just have an entirely performance-based video, so as to keep the audience interested.

On the flip side, Waiting All Night by Rudimental is an entirely conceptual video, with no performance. This only works when there is a really good narrative, such as this song, but if the narrative is poor, then it isn't very interesting to watch and you stop watching it.

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