Audience Psychographic (Reposted from Fatima Mohamed)

Profile: 1

Name: Jessica

Age: 17

Gender: Female

Occupation: Student

Jessica listens to music everyday on her way to and form school, the library and to work. Listening to music is a part of her leisure time.

From the information gathered through the questionnaires handed out it show that Jessica like music videos to be more artistic based then narrative based. This makes the video more enjoyable to watch, rather then having to watch stereotypical videos. Furthermore the information gathered shows that Jessica prefers the videos to be more of a performance rather than a conceptual video. Music videos that are in harmony with the lyrics of the song seem to appeals to teenage girls more.

Profile: 2

Name: Ryan

Age: 20

Gender: Male

Occupation: University (studying music)

Ryan’s hobbies are all to do with music, therefore hoping to a future career in within the music industry. Furthermore Ryan is in a band as the lead singer and a guitarist; therefore as an artist the information gathered from Ryan’s questionnaire showed that he prefers a music video to be more of a performance piece.

Moreover the information gathered shows that all the theories will be link to our music video. For example some of Goodwin’s principles fit well into our music videos such as showing the links between the lyrics of the song and the visuals. The reason behind this is that we want our audience to connect with the lyrics of the song as this will be a performance piece. One of the main factors that we will be focusing on is the performance as there will be a band performing the song. Furthermore this fits in with Carlson’s theory on a performance piece is that help to sell the products. So I believe that a performance piece will help to show the audience what is to come in a live show therefore promoting their act. Additional the questionnaires handed out showed most of our target audience prefer a music videos with a narrative as this will help to sell the brand and also create a brand identity for the band. However when it came to an artistic video or a conceptual video there was a conflict amongst our target audience as most our target audience do prefers an artistic video.

When carrying out the audience research I also link the main audience theory, Shore, Carlson and Goodwin. These are three theorist that effect the making of a music video, therefore researching all the ideologies that are attached in making a music video successful help us to understand and make our market and audience a strong research. Furthermore Michael Shore help us to understand the stereotypical views that are linked with Music videos, whereas Carlson has help us by differentiating Performance and Conceptual music video. Additional Goodwin has divided his theory on music video in to section to help show a better view and understanding based on music videos. Therefore when carrying out market and audience research these theories have helped.