Evaluation Question 3

What have you learned from your audience feedback?

In all three of our media products, feedback has been vital in the construction of them. We gathered feedback on all of our products from a number of different people, some of which were our target audience and some of which weren’t. We gathered this information in a number of different ways including questionnaires, on the spot feedback and websites such as Facebook on twitter.

Feedback for the video was much more regular than the other two, beginning with research on what the audience would like to see in the video, from which we gathered that they wanted a mainly performance based video but narrative was still important. Once we found out what the audience wanted to see from our video we created a draft version and got feedback for this and all subsequent version, where we were told that some shots were too dark, some performance out of sync and that we needed to get rid of the green screen background and replace it with something else.

The digipak also required quite a lot of audience feedback throughout the entire course of creating it. We followed the codes and conventions initially to create a first draft, and got feedback for each part of the digipak one by one. Starting with the pictures that we were to use for our front and back covers, we internally decided on two out of five pictures, one of which was ruled out for not being very clear and difficult to actually see what it was. Carrying on with the front cover, from the feedback we gathered we decided to have the name of it offset rather than in the dead centre of the picture, the font was too curly, and it should all be one word but each word a different colour and got feedback on which colours we should use. We then proceeded to get feedback for the back cover, which was much straighter forward since we had established a font the feedback that we received was that we should change the font colour and add more smalltext. The final feedback that we received was for the CD, where we were advised to have the logo curved and for a black CD with white text instead of a white CD with black text.

The website was much more straight forward with our feedback as the conventions of a typical alternative rock website were a very good guideline to making an effective website. Some feedback that we did receive though was that we should make the text more convincing as if it was a real band and to change the logo that was in the banner to go with the colour theme.